Case Study: Kemono, Built from Scratch. Scaled with Precision.
When Kemono set out to enter the competitive world of weightlifting gear, they had nothing but an idea no products, no branding, no website, no audience. That’s when NetFyre stepped in.
Over the course of a few months, we didn’t just market Kemono we built it.
🧠 Brand Creation & Identity
We collaborated closely with the Kemono team to develop the entire brand identity from the ground up including the logo, packaging, visual tone, storytelling, and product positioning. Every design and word was crafted to give Kemono a bold and distinct personality in the lifting community.
🎨 Product Design & Culture-Driven Concepts
Our creative direction played a key role in the design of Kemono’s signature products, including their unique pop culture-inspired belts like the Goku, Deadpool and Berserk editions. These weren’t just lifting accessories — they were collectible, hype-driven pieces that sparked conversation and demand.
📱 Organic Growth & Content Strategy
We launched and scaled Kemono’s social presence from zero, executing:
Full-scale photoshoots & videos for launches
High-performing reels reaching tens of thousands organically
Consistent content designed to educate, engage, and convert
A visual and content style so distinct, people recognized Kemono instantly
In a matter of weeks, Kemono went from invisible to one of the most buzzed-about names in Indian fitness gear.
📈 Paid Advertising & Revenue Growth
With just $180 in monthly Meta ad spend, we generated an average of $3,600 in monthly revenue, delivering an industry-leading 20x ROAS. Several ads earned Meta’s “High Performing” badge, awarded only to top-tier ad creatives.
We ran aggressive A/B tests, tuned our funnel, and optimized every step of the journey all while maintaining strict profitability and ad efficiency.
🤖 Automation & Conversion Systems
We implemented:
WhatsApp automation for lead capture & cart recovery
Conversion-focused Shopify enhancements
SEO basics and performance optimization
Foundational email marketing flows
Every system was set up to convert traffic into customers and customers into repeat buyers.
🔒 We Delivered on Our 45-Day Guarantee
At NetFyre, we guarantee results within 45 days and with Kemono, we delivered ahead of schedule. From zero presence to a high-performing eCom brand in less than 6 weeks, this project stands as proof of what happens when the right team meets a great product.
✅ The Results
20x return on ad spend
From zero to consistent 4-figure revenue months
Products sold out multiple times
Cult following in the Indian lifting scene
Marketing systems & branding that now drive sustained growth
Kemono is more than a client, it’s proof of NetFyre’s process. If you’re an eCom founder ready to stop “testing” and start growing, we’re the only team you’ll ever need.
